owns this website?
This website Smartgambler, our horse racing
and our poker website The
Holdem Lounge are all owned by OZmium Pty Ltd,
a privately owned company based in Melbourne, Australia.
For a short profile of our managing
director and other information,
visit our corporate website.
is your main business? What do you do?
OZmium provides free information aimed
at helping sports bettors and horse racing punters
to gain a statistical edge over the bookmakers and
become long term winning bettors. We also provide
all sorts of free betting aids like probability calculators
for various games and sports, tables showing the best
casino games to bet on, etc.
Over the years we have recruited handicappers
from all over the world to work for us in pursuit
of an edge in various types of sports betting. Handicappers
are judged by whether they can demonstrate an edge
against the bookies over a statistically meaningful
number of bets. The sports we provided handicapping
for changed from time to time as a good handicapper
in a new sport became available, or one had to leave.
Nowadays we have moved away from selling betting packages
and our income is derived from advertising hosted
on our sites.
How do you differentiate yourselves from other internet
sites with similar offerings?
we're quite approachable. Our managing director is
contactable in person by e-mail
and telephone contact can also be arranged. We are
not a fly by night, Gold Coast PO Box type of company.
We answer e-mails promptly.
Our corporate details are transparent
and verifiable and can be found at ozmium.com.au
along with information about management and consultants.
4. Which of
the sports you have handicapped over the years is
the best to bet on?
There is no definitive answer to this.
Our results from the different sports varied from
year to year. Our AFL football and our horse racing
groups had the most members, but this perhaps mainly
reflected the popularity of those sports in Australia
where we are based. Tennis was also quite popular
for a while.
Horse racing is hard to win at consistently
because of the relatively larger take by the bookies,
who often run their books to greater than 125%, compared
to around 5% or even less on most other sports. However,
in racing, because of the large fields and long odds
available which increases complexity, there is a greater
difference in the skill level of punters and therefore
greater potential to exercise skill to overcome the
bookies theoretical edge. You just need to be much
better relatively than the next person to win
Tennis has traditionally been a good
sport to bet on for various reasons. Many punters
lack in-depth knowledge of any but the highest profile
players and even some of the bookies seem to regularly
get it wrong. There are lots of variables in tennis
including motivational factors, injuries, court surfaces,
weather conditions, fatigue and so forth, so it lends
itself to skilful analysis. However, bookies are much
more accurate now than they used to be.
AFL football has been quite profitable
for us over the long haul. The market seems to attract
a certain percentage of emotional money, which is
not smart money. The bookies tend to be pretty accurate
these days, but weight of money occasionally causes
some strange lines which can be exploited.
Golf provided us with excellent long
term profits, but it requires great discipline and
patience because many of the bets are on long shots
(taking one individual against the field) and there
can be long losing runs followed by a big winner.
In this respect it is even more demanding of a strong
character than horse racing. Like tennis, we have
had some excellent golf handicappers, but they are
hard to hang on to and golf tips have not been available
through us for some time.
In the final analysis, all major sports
are beatable with sufficient skill, and that's what
we are here to promote. The best idea usually is to
choose the sports you most enjoy following. That way,
winning money is not the only source of enjoyment!
5. You seem
to promote a lot of online casinos and other gambling
products. Do you genuinely endorse them all?
No. Most of them are paid advertisements
and we don't endorse them any more than a newspaper
endorses the commercials it carries. We just provide
real estate for them to hang out their signs.
6. Do you
have any job opportunities in your company?
No, we're not really a big employer.
Our business model is to automate things and try to
minimise overheads and create semi passive income
streams where possible. When necessary we use consultants,
not salaried employees.
If you have a question that may be
appropriate to post in this section, please e-mail
our managing director, Guy West.
©2000 - present. Ozmium Pty Ltd. All