Gambling related articles
technology transformed betting on the horses?
Whether it’s the Melbourne Cup or a minor meeting
at your local track, putting a dollar or two on a
horse is one of the oldest and best-known forms of
sports betting. It’s also something that has often
been seen as something of a closed club, with the
mysteries of trackside betting shrouded in mystery.
wouldn’t hear people claiming they “wouldn’t know
where to start” playing slots or roulette. Yet that’s
exactly the line you often hear when it comes to horse
race betting. However, technology has wrought
a number of transformations that have made it both
more accessible and more attractive to 21st century
Sports science in the stable
the gambling technology in the world won’t attract
punters unless the underlying sport showcases the
very best. If you were lucky enough to pay a visit
stables in Newmarket, you would see that Sheikh
Mohammed has invested in technology that would not
look out of place in the Olympic Village. Artificial
gallops and spas help the equine athletes develop
their muscles under carefully controlled conditions,
while medical monitoring technology such as endoscopes
and MRIs provide early warning at the first sign of
the world’s top races
interesting that we discuss Sheikh Mohammed’s base
in rural England as casually as we might talk about
a stable on the outskirts of Melbourne. Physical distance
is an irrelevance in the online world, and this also
applies to the races we watch.
all the hype we’ve been experiencing over the Melbourne
Cup in recent weeks used to signal the end of the
racing season. Now, it simply means we turn our attention
elsewhere. For example, Ireland plays host to two
of its most popular festivals in November at Punchestown
and Fairyhouse. Shortly afterwards, there are the
traditional meetings at Limerick and Leopardstown
over Christmas. In short, there’s racing to be
enjoyed all year round, and where you happen to live
on the globe doesn’t prevent you from getting involved.
Accessibility is about more than setting up a bookmaker
app that gives you the runners, riders and odds of
races across the world, however. Online bookies are
fully aware of the need to welcome new audiences that
come from both the equine direction (for example horse
lovers exploring the world of racing) and the gambling
angle (those casino gamers who decide to give sports
betting a try).
This is where the full implications of the “information
age” come into focus. Betting apps provide in depth
analysis, expert tips, statistics and even live streams.
There’s also a major focus on betting guides to strip
the mystery away from those Yankee and Trifecta bets.
is truly exciting is that so much of this technology
is still relatively new. Where could it take us? Live
betting, for example, has become massively popular
in the soccer world as it allows gamblers to place
a bet when the game is already in progress. Surely
it is only a matter of time before similar possibilities
are released in horse racing. The future seems like
an exciting place.
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